Bass Fishing Lures

TL;DR: If you’re building a versatile bass box for U.S. waters, start with these essentials: Yamamoto 5″ Senko (stick worm), Z-Man ChatterBait JackHammer (bladed jig), Strike King KVD 1.5 (squarebill), Bill Lewis Rat-L-Trap 1/2 oz (lipless), Megabass Vision 110 (jerkbait), SPRO Bronzeye 65 (frog), Keitech Swing Impact FAT 3.8 (swimbait trailer), Heddon Super Spook Jr (topwater), War Eagle Double-Willow (spinnerbait).

Yamamoto Senko 5"

Yamamoto Senko 5″

$7.49

Academy Sports + Outdoors + others

Z‑Man ChatterBait JackHammer

Z‑Man ChatterBait JackHammer

$19.99

Tackle Warehouse + others

Strike King KVD 1.5 Squarebill

Strike King KVD 1.5 Squarebill

$9.99

Tackle Warehouse + others

Megabass Vision 110

Megabass Vision 110

$24.99

Tackle Warehouse + others

SPRO Bronzeye 65 Frog

SPRO Bronzeye 65 Frog

$13.99

SPRO Sports Professionals + others

Keitech Swing Impact FAT 3.8

Keitech Swing Impact FAT 3.8

$6.99

Tackle Warehouse + others

Heddon Super Spook Jr

Heddon Super Spook Jr

$8.99

Bass Pro Shops + others

War Eagle Double‑Willow Spinnerbait

War Eagle Double‑Willow Spinnerbait

$8.99

Tackle Warehouse + others

Bill Lewis Rat‑L‑Trap 1/2 oz

Bill Lewis Rat‑L‑Trap 1/2 oz

$5.49

Academy Sports + Outdoors


Manufacturer Overview

  • Abu Garcia — Rods/reels leader; limited lure offerings; strong mainstream value.
  • Daiwa — Premium reels/rods; sporadic hard-bait collabs; top QC.
  • Lew’s — Tournament-focused rods/reels; house-brand hardbaits appear seasonally.
  • Shimano — Elite reels/rods; JDM lure tech via partner brands; excellent service.
  • Pflueger — Value spinning reels; minimal lure catalog.
  • 13 Fishing — Innovative rods/reels; expanding hard/soft bait lines.
  • KastKing — Budget-friendly reels/line; growing lure lineup; aggressive pricing.
  • Quantum — Durable bass reels; occasional lure collabs.
  • Bass Pro/Johnny Morris — Strong house-brand availability and pricing across lure categories.

Brand Strength Summary

  • Service/Warranty: Shimano/Daiwa best-in-class; Abu/Lew’s solid; KastKing improving.
  • Resale/Perceived Value: Shimano/Daiwa highest; Abu/Lew’s moderate.
  • Availability: Bass Pro house brands + Strike King/Rapala widely stocked; niche JDM (Megabass) sometimes constrained.
  • Note: Above brands are rod/reel heavy; the lure picks below include industry specialists (Z-Man, Yamamoto, etc.) for performance.

Top Categories Comparison

  • Category: Stick Worms (finesse/versatile)
    • Best pick (model): Yamamoto 5″ Senko
    • Key spec: 5″, salt-impregnated stickbait; hallmark horizontal shimmy.
    • Review consensus: Highest bite-getting action; tears faster than tougher plastics.
    • Street price & where: $7.69 at Bass Pro (varies by color) Bass Pro Shops$4.99–$7.49 at Tackle Warehouse (sizes/lines) Tackle Warehouse+1.
    • Availability (as of Sep 16, 2025): Bass Pro online “In Stock” on multiple colors; TW shows many colors “In Stock 10+.” Bass Pro Shops+1
    • Alternative 1: Strike King Ocho (great on wacky) — $5.99 BPS; $4.47–$7.49 TW. Bass Pro Shops+1
    • Alternative 2: Zoom Trick Worm (budget workhorse) — pricing shown on BPS/TW category pages. Bass Pro Shops+1
  • Category: Bladed Jigs (power + thump)
    • Best pick (model): Z-Man/Evergreen ChatterBait JackHammer
    • Key spec: 3/8–1-1/4 oz, low-CG head + thin SS blade, Decoy hook.
    • Review consensus: Starts instantly, hunts, premium hardware; pricey.
    • Street price & where: $19.99–$21.99 at Bass Pro (size dependent) Bass Pro Shops+1$19.99–$21.99 at Tackle Warehouse. Tackle Warehouse+1
    • Availability: BPS product pages show add-to-cart across sizes; TW lists item active (recently updated). Bass Pro Shops+1
    • Alternative 1: Strike King Thunder Cricket — $12.99–$14.99 typical; $13.99 BPS page, $9.27–$12.99TW sale ranges. Bass Pro Shops+1
    • Alternative 2: Z-Man ChatterBait Elite EVO — $9.99 BPS/TW. Tackle Warehouse+1
  • Category: Squarebill Crankbaits (1–6 ft, cover)
    • Best pick (model): Strike King KVD 1.5 (Silent or Rattling)
    • Key spec: ~2.25–2.5″, ~3/8–7/16 oz; erratic “wandering” action.
    • Review consensus: Premier shallow cover deflector; paint/hook swaps common.
    • Street price & where: $8.99–$9.99 BPS (variants) Bass Pro Shops+2Bass Pro Shops+2$9.99–$11.99TW depending on variant (Elite/Hard Knock). Tackle Warehouse+1
    • Availability: Both retailers list broad color/variant stock. Bass Pro Shops+1
    • Alternative 1: Rapala BX Brat 3/6 — $11.99 at TW; BPS listing exists but often offline. Tackle Warehouse+2Tackle Warehouse+2
    • Alternative 2: Strike King KVD 1.5 Hard Knock (adds one-knock rattle). Tackle Warehouse
  • Category: Lipless Cranks (search bait / grass ripping)
    • Best pick (model): Bill Lewis Rat-L-Trap 1/2 oz
    • Key spec: 1/2 oz, tight wobble, loud rattles.
    • Review consensus: Proven fish-finder; stock hooks ok but many upgrade.
    • Street price & where: ~$7.49–$8.99 (brand/MSRP refs + retailer examples) rat-l-trap.com+1
    • Availability: Manufacturer and TW pages active; BPS often carries multiple Rat-L-Trap SKUs (Mini/Floating shown). Bass Pro Shops+3baits.com+3Tackle Warehouse+3
    • Alternative 1: Strike King Red Eye Shad — BPS/TW widely stocked. Tackle Warehouse+1
    • Alternative 2: Booyah One Knocker (distinct single knock; common sub-$8).
  • Category: Jerkbaits (suspending, cold/clear water)
    • Best pick (model): Megabass Vision 110
    • Key spec: 4-1/3″, 1/2 oz, suspending, long-cast balancer; ~4–6 ft.
    • Review consensus: Gold standard for action/finishes; premium price, fragile trebles.
    • Street price & where: $24.99 TW; BPS lists $24.99 when in stock. Bass Pro Shops
    • Availability: TW shows broad color stock; BPS carries intermittently. Bass Pro Shops
    • Alternative 1: Berkley Stunna 112 — $16.99 BPS & TW (some colors $10 on promo). Bass Pro Shops+1
    • Alternative 2: Rapala X-Rap 10 — $13.99 TW. Tackle Warehouse
  • Category: Frogs (mats/vegetation)
    • Best pick (model): SPRO Bronzeye 65
    • Key spec: 65 mm, ~5/8 oz, Gamakatsu 4/0 double hook.
    • Review consensus: Excellent walking, hookup ratio; skirts need trimming/tuning.
    • Street price & where: $11.49 at Bass Pro; $15.39 at Tackle Warehouse (notable spread). Bass Pro Shops+1
    • Availability: Both retailers show active stock; SPRO site lists $13.99 MSRP. Bass Pro Shops+2Tackle Warehouse+2
    • Alternative 1: SPRO Bronzeye 60 (downsized) SPRO Sports Professionals
    • Alternative 2: Booyah Pad Crasher (budget, wide colors).
  • Category: Paddle-Tail Swimbaits (trailers/open water)
    • Best pick (model): Keitech Swing Impact FAT 3.8″
    • Key spec: Ribbed paddle tail; squid-scent; injection laminate colors.
    • Review consensus: Superb thump at slow speed; softer plastic = fewer fish/bait.
    • Street price & where: $6.99–$7.99 typical; TW lists $6.99.
    • Availability: Broad color stock at TW and big-box retailers.
    • Alternative 1: Strike King Rage Swimmer (tougher plastic).
    • Alternative 2: Z-Man DieZel MinnowZ (very durable, ElaZtech).
  • Category: Topwater Walkers
    • Best pick (model): Heddon Super Spook Jr
    • Key spec: 3.5″, 1/2 oz, internal rattle; easy “walk-the-dog.” Bass Pro Shops
    • Review consensus: Deadly around low-light bait flickers; swap to stronger trebles for heavy cover.
    • Street price & where: $8.99 at Bass Pro. Bass Pro Shops
    • Availability: Many colors in stock at BPS. Bass Pro Shops
    • Alternative 1: Berkley J-Walker (louder knock). Bass Pro Shops+1
    • Alternative 2: Rebel Pop-R (if you want a popper) — $7.99–$8.99 range BPS/TW. Bass Pro Shops+1
  • Category: Spinnerbaits (flash + vibration)
    • Best pick (model): War Eagle Double-Willow (3/8–1/2 oz)
    • Key spec: Hand-tied skirts, premium wire, tuned to run true.
    • Review consensus: Excellent out-of-box balance; wire can fatigue after many fish (normal).
    • Street price & where: $8.99 at Bass Pro and Tackle Warehouse. Bass Pro Shops+1
    • Availability: Strong, broad color inventory at both retailers. Bass Pro Shops+1
    • Alternative 1: War Eagle Screamin’ Eagle (burning) — $8.99 BPS/TW. Bass Pro Shops+1
    • Alternative 2: Strike King Premier Plus (value, widely available).

Price & Availability Snapshot (as of Sep 16, 2025)

Pricing discrepancies noted: SPRO Bronzeye 65 runs $11.49 at BPS vs $15.39 at TW; always check both. Bass Pro Shops+1


Pros/Cons (review aggregation)

  • Big winners: JackHammer (instant start, hunts), KVD 1.5 (deflection king), Vision 110 (finicky fish), Senko (gets bit everywhere). Tackle Warehouse+2Tackle Warehouse+2
  • Common gotchas: Soft plastics (Senko/Keitech) tear faster; Vision 110 trebles bend; frogs need skirt trim; spinnerbait wires fatigue over time. Bass Pro Shops

Tactics-Specific Recommendations

  • Grass flats / Stained: JackHammer + Keitech 3.8 trailer (gp shad, bhite delight). Tackle Warehouse
  • Shallow wood / Riprap: KVD 1.5 in craw/ghost shad. Tackle Warehouse
  • Cold/clear / Forward-facing sonar pauses: Vision 110 in natural shad.
  • Spring red craw bite / Lakes with grass edges: Rat-L-Trap in red craw; yo-yo through grass. Tackle Warehouse
  • Mats / Low light: Bronzeye 65 (black or natural). Bass Pro Shops
  • Post-spawn / Points & wind: War Eagle double-willow (white shad). Tackle Warehouse
  • Docks / Calm mornings: Super Spook Jr in “bone.” Bass Pro Shops
  • Finesse / Tough bites: 5″ Senko wacky-rigged (green pumpkin). Bass Pro Shops

Tips & Tricks (quick wins)

  • Senko: Wacky O-ring to extend life; let it fall on slack.
  • JackHammer: Match trailers (minnow = tighter, swimbait = more thump). Snap from grass to trigger. Tackle Warehouse
  • KVD 1.5: 12–15 lb fluoro; grind into cover—deflection is the biteTackle Warehouse
  • Vision 110: 10 lb fluoro; cadence 2-2-pause (longer in cold).
  • Frog: Trim legs unevenly to help walk; heavy braid (50–65 lb).
  • Spinnerbait: Willow/willow for clear speed; add a trailer hook in short-strike lakes.
  • Plastics storage: Keep Z-Man ElaZtech separate from standard plastics to avoid melting.
  • Jargon: Deflection = bait ricochets off cover; one-knock = single low-pitch rattle; walk-the-dog = zig-zag surface retrieve.

Manufacturer Guides

  • Senko rigging tips (Yamamoto): Wacky/Texas/Carolina breakdown + sizing. Yamamoto Baits
  • JackHammer how-to (Z-Man): Retrieve, bottom contact, stop-and-drop. Z-Man Fishing Products
  • Vision 110 seasonal jerkbaiting (Megabass): Cadences by season/depth. Megabass
  • SPRO Bronzeye specs/tuning: Size/hook details & lineup. SPRO Sports Professionals
  • Rat-L-Trap spec page: Sizes, sound profile. baits.com

Maintenance Guide

  • Hooks: Inspect every trip; swap trebles on hardbaits after 3–5 fish if points roll (keep #4–#6 round bends on hand).
  • Split rings: Upgrade on lipless/jerkbaits if opening under load.
  • Frogs: Seal nose with a tiny drop of superglue if they take on water; bend hooks out 1–2° for hookups.
  • Spinnerbaits: Realign wire frame after fish; retire if wire shows white stress marks.
  • Plastics: Store in original bags; keep scents separate; don’t mix ElaZtech with PVC baits.
  • General: Rinse hardware after muddy/vegetation sessions; dry boxes open overnight.

Final Picks

See current deals at Bass Pro Shops